According to our friends at Top Rank Marketing, 86% of B2B brands consider their influencer marketing successful, and 85% say they plan to increase their investment in influencers over the next twelve months. And yet, these same brands continue to report that their biggest challenges lie in identifying and maintaining relationships with key influencers. They’re struggling to find the perfect folks for their programs and, even when they do, all too often, brands don’t have the right program and processes in place to keep those influencers happy and engaged. Where are they going wrong? What mistakes are these brands making that the rest of us can learn from and avoid? Now, back in episode six with Goldie Chan, I mentioned that the idea for talking to her, a B2B influencer, on this show, came about due to a conversation I’d had with another influencer. He’d been sharing all these stories of not only the work he’d done with brands, but all the mistakes they’d made in their approaches and their campaigns… it was clear there were lessons to be learned from talking to these kinds of influencers in this format. So that’s exactly what our guest today, my good friend Timothy Hughes, is going to talk to us about. Tim is ranked as the number one most influential social selling person in the world, and is universally recognized as the world leading pioneer and innovator in this space. He is the Co-Founder and CEO of DLA Ignite and co-author of three bestselling books, so I knew his incredible experience working with brands, and his tremendous business savvy, would make him the perfect influencer’s voice to bring to the show. Partnership Unpacked host Mike Allton talked to Timothy Hughes about: ♉️ Why the traditional approach to podcasts is so wrong for B2B brands ♉️ How podcasts actually help build and strengthen relationships ♉️ How to measure success and ROI from podcasts Learn more about Timothy Hughes Connect with Timothy on LinkedIn Connect with Timothy on Twitter Resources & Brands mentioned in this episode DLA Ignite B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan The Ultimate Guide to the Perfect LinkedIn Profile Social Selling: Techniques to Influence Buyers and Changemakers Subscribe to the show calendar: agorapulse.com/calendar Full Notes & Transcript: https://www.thesocialmediahat.com/blog/b2b-influencer-marketing-from-the-influencers-pov-with-timothy-hughes/ Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/ Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton
According to our friends at Top Rank Marketing, 86% of B2B brands consider their influencer marketing successful, and 85% say they plan to increase their investment in influencers over the next twelve months.
And yet, these same brands continue to report that their biggest challenges lie in identifying and maintaining relationships with key influencers.
They’re struggling to find the perfect folks for their programs and, even when they do, all too often, brands don’t have the right program and processes in place to keep those influencers happy and engaged.
Where are they going wrong? What mistakes are these brands making that the rest of us can learn from and avoid?
Now, back in episode six with Goldie Chan, I mentioned that the idea for talking to her, a B2B influencer, on this show, came about due to a conversation I’d had with another influencer. He’d been sharing all these stories of not only the work he’d done with brands, but all the mistakes they’d made in their approaches and their campaigns… it was clear there were lessons to be learned from talking to these kinds of influencers in this format.
So that’s exactly what our guest today, my good friend Timothy Hughes, is going to talk to us about.
Tim is ranked as the number one most influential social selling person in the world, and is universally recognized as the world leading pioneer and innovator in this space.
He is the Co-Founder and CEO of DLA Ignite and co-author of three bestselling books, so I knew his incredible experience working with brands, and his tremendous business savvy, would make him the perfect influencer’s voice to bring to the show.
Partnership Unpacked host Mike Allton talked to Timothy Hughes about:
♉️ Why the traditional approach to podcasts is so wrong for B2B brands
♉️ How podcasts actually help build and strengthen relationships
♉️ How to measure success and ROI from podcasts
Learn more about Timothy Hughes
Resources & Brands mentioned in this episode
Full Notes & Transcript: https://www.thesocialmediahat.com/blog/b2b-influencer-marketing-from-the-influencers-pov-with-timothy-hughes/
Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/
Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton