Are you by yourself right now? No, I don’t mean are you alone… I mean, are you the only one in your organization managing partnerships? I know I am! And in that respect we aren’t alone… in a recent survey of 664 professionals by Hubspot and Partnership Leaders, 59.6% of the respondents reported having at least one employee working full time on partner operations. The report went on to share some pretty interesting findings with regard to the size of partner ops, the different kinds of partnerships and metrics involved, and the impact all of that has on company revenue. But what does that industry really look like? What kinds of partnerships are companies exploring today, and how are they managing that? Should you hire more staff? Invest in more partner tech? Explore more integrations? That’s exactly what our guests today are going to talk to us about, and you and I are lucky because I have twice as many guests as usual in the studio today. Kelly Sarabyn is the Platform Ecosystem Advocate at HubSpot, where she is responsible for growing the ecosystem through partner content and engagement. Before that, she worked in marketing at Pandium, and was a partner at Woden, a branding agency. She believes companies that leverage partnerships and ecosystems can drive more revenue and build stronger brands. And I definitely agree with her on that. Asher Mathew is a co-founder of Partnership Leaders. He’s worked in sales, marketing, customer success and business development, as well as partnerships in venture and bootstrapped businesses. Partnership Leaders is the top community for partnerships and alliance leaders looking to advance their career and improve their partner programs. So clearly, we’ve got the right people on the show today! Partnership Unpacked host Mike Allton talked to Asher Mathew & Kelly Sarabyn about: ♉️ How brands are growing using different kinds of partnerships ♉️ How different partnership programs are driving revenue, and real ROI ♉️ Why tech-savvy brands are driving more revenue from partners Learn more about Asher Mathew Connect with Asher on LinkedIn Connect with Asher on Twitter Learn more about Kelly Sarabyn Connect with Kelly on LinkedIn Resources & Brands mentioned in this episode The State of Partnership Ops Report HubSpot Partnership Leaders Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo Full Notes & Transcript: https://www.thesocialmediahat.com/blog/the-state-of-partnership-ops-in-2023-w-asher-mathew-amp-kelly-sarabyn/ Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/ Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton
Are you by yourself right now?
No, I don’t mean are you alone… I mean, are you the only one in your organization managing partnerships?
I know I am! And in that respect we aren’t alone… in a recent survey of 664 professionals by Hubspot and Partnership Leaders, 59.6% of the respondents reported having at least one employee working full time on partner operations.
The report went on to share some pretty interesting findings with regard to the size of partner ops, the different kinds of partnerships and metrics involved, and the impact all of that has on company revenue.
But what does that industry really look like?
What kinds of partnerships are companies exploring today, and how are they managing that? Should you hire more staff? Invest in more partner tech? Explore more integrations?
That’s exactly what our guests today are going to talk to us about, and you and I are lucky because I have twice as many guests as usual in the studio today.
Kelly Sarabyn is the Platform Ecosystem Advocate at HubSpot, where she is responsible for growing the ecosystem through partner content and engagement. Before that, she worked in marketing at Pandium, and was a partner at Woden, a branding agency. She believes companies that leverage partnerships and ecosystems can drive more revenue and build stronger brands. And I definitely agree with her on that.
Asher Mathew is a co-founder of Partnership Leaders. He’s worked in sales, marketing, customer success and business development, as well as partnerships in venture and bootstrapped businesses.
Partnership Leaders is the top community for partnerships and alliance leaders looking to advance their career and improve their partner programs.
So clearly, we’ve got the right people on the show today!
Partnership Unpacked host Mike Allton talked to Asher Mathew & Kelly Sarabyn about:
♉️ How brands are growing using different kinds of partnerships
♉️ How different partnership programs are driving revenue, and real ROI
♉️ Why tech-savvy brands are driving more revenue from partners
Learn more about Asher Mathew
Learn more about Kelly Sarabyn
Resources & Brands mentioned in this episode
Full Notes & Transcript: https://www.thesocialmediahat.com/blog/the-state-of-partnership-ops-in-2023-w-asher-mathew-amp-kelly-sarabyn/
Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/
Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton